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| William Matzner, MD, Simi Valley, California |
Unlike other forms of economics, in healthcare, one cannot
create increased demand for healthcare de novo as people do not seek healthcare
professionals unless they are sick or injured. Therefore the pool of potential
revenue is essentially fixed by the nature of various diseases and/or injuries.
The problem that was suggested to me is that building a new surgery center will
require much thought because the patients will come from local referrals and
insurance companies, and not from a network of local physicians as had been
done previously. However, the conversion of this potential revenue into
increased demand for the surgery center is the key problem to solve before they
would proceed with construction of the center.
Cost Effectiveness Analysis (CEA) presents a convenient and
accurate way to compare revenue from physician referral vs from local and
insurance referrals. One branch can compare the cost of generating the
referrals from a physician referral network and its effectiveness in bringing
in patients vs a branch, showing the costs in generating revenue using local
marketing and insurance networks. The result will give a good idea if this new
type of revenue generation is effective enough to justify the investment into a
new surgery center.
CEA provides a unique
and rigorous way to compare what at first appears to be apples vs. oranges. It
can provide quantitative results that can help in deciding the feasibility of
new investments for the healthcare organization.
About William L.
Matzner, M.D., PhD, FACP
Dr.
William Matzner works in the area of healthcare economics consulting at
Healthcare Analytics, LLC, in California. He graduated Phi Beta Kappa from
Stanford University. He received his M.D. with Honors from Baylor College of
Medicine. In 1988, he was the Solomon Scholar for Resident Research at Cedar
Sinai Medical Center. Dr. Matzner subsequently was awarded a PhD in Neuro
Economics from Claremont Graduate University. He is board certified in Internal
Medicine and Palliative Medicine. He has researched and published extensively
on the issue of reproduction and immunology in medical literature. He has been
in private practice since 1989, specializing in Reproductive Immunology and
Internal medicine.
Website: https://drwilliammatzner.com
Consulting Website: https://healthcareanalytics.biz
News: https://medicogazette.com/dr-william-matznerWilliam Matzner, MD (Simi Valley, California), has been practicing medicine since 1989, Internal Medicine and Reproductive Immunology. M.D. with Honors from Baylor College of Medicine.
